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Vendor Relationships – Local vs National
The odds of an ad agency seeking the help of a trusted vendor for project completion are pretty good. A vendor or subcontractor, as most describe it, can be used for any outside service that an agency...
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Is “Re-branding” the New Buzz Word?
We hear the term “re-branding” thrown around a lot lately. It seems if everyone is trying desperately, in a fast-moving society, to stay fresh and yet stay true to their history at the same time. Most...
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Surveying Surveys
When determining your target audience or gauging their perception of your product or service, a well designed, carefully thought out survey can be the key to success. But (there is always a but), the...
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How to Maintain Successful Client Relationships
Remember the old agency saying, “Good. Fast. Cheap. – pick two?” Well, in this economy, picking two is no longer an option or a realistic way to keep a client on board. Nowadays, it is all or nothing,...
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Stepping up Your Use of Web Analytics
You’ve taken the first step, you’ve applied a web analytics solution to your website. You’re familiar with the basics, but how do you make real use out of the numbers? Here are 10 tips for getting more...
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The Do’s and Don’ts of Broadcast News Interviews
Having the news media interview you or someone from your company sounds like a dream come true, huh? What many people don’t realize though, is that interviews can make or break you. A single interview...
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Biting the Bait – Making Promotions Work For You
Promotions. Offers. Incentives. Why do they work? Why do consumers buy into them? The most vital and critical piece to any promotion lies in thinking like the consumer, which companies may forget when...
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What to Know About an Annual Media Buy
When attempting to take your media in-house or when offering media services for others, it’s important to know that media can be purchased in several ways, such as by flight, monthly, quarterly or...
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The Basics of Package Design
Creating packaging for a client isn’t always easy, especially if you are creating a package for a product that you’re not familiar with or have never used. Below are some of evok’s best practices for...
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Putting Pencil to Paper – Making The Case For Illustration
Henri Matisse said, “Drawing is putting a line around an idea.” we’ve always liked that quote, but step inside any ad agency, design firm or interactive shop these days and the chance of seeing...
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